I'm a lifelong content marketer that's worked with companies including Google, GoDaddy, Clearbit, Wistia, and Algolia. I've been a writer, content strategist, team lead, marketing director, and agency co-founder.

I’m currently VP of Content for Animalz, a 100+ person content marketing agency that delivers high-quality content marketing to enterprise companies, startups, and VC firms.

I’m also the author of the post-apocalyptic novel The Green Priest, the host of the Ash Tales podcast, a (very) amateur photographer, and the guitarist for the electronic-pop-rock band The Schrödinger Effect.

The Green Priest

I’m the author of a self-published fantasy-inspired post-apocalyptic novel, The Green Priest.

The novel is is available through Amazon and Ash Tales.

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Ash Tales

I run Ash Tales, the post-apocalyptic podcast.
I narrate original short stories from a range of contributors, currently clocking in at 50,000 plays.

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The Schrödinger Effect

I’m the guitarist for electronic-pop-rock band The Schrödinger Effect.

Our music combines elements of ambient pop, funk, and post-rock.

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Podcasts, Webinars & Conference Talks

As guest

Spark Creativity and Generate Memorable Content with Ryan Law (The Long Game)
Thought Leadership and Freelancing for Agencies (Peak Freelance)
Sharing Your 'Earned Secret' & The Key to Standing Out In Search (Some Good Content)
Why Animalz Prefers Thought Leadership Content Over Search Traffic (Growth Stories)

As host

Hyper-Competitive Content Marketing With Buffer’s Ash Read | Episode 61
AI, Twitter Marketing & The Creator Economy with Blake Emal | Episode 60
Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto | Episode 59
Content Marketing Benchmark Report | Episode 58
How to Become a Thought Leader | Episode 56
Content Q&A #1 | Episode 55
GPT-3: The Good, the Bad, the Mind-Blowing | Episode 54
Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19 | Episode 53
Auditing the Animalz Blog: What Works and What Doesn’t | Episode 52

The Animalz Principles of Quality | Episode 51
EdTech Content Marketing | Episode 50
What Brands Can Learn From Big Publishers with Parse.ly’s Andrew Montalenti | Episode 49
Category Creation with SaaStock’s Emily Byford | Episode 48
Top, Middle and Bottom of the Funnel Content—What Does It All Mean?! | Episode 37
The Copycat Content Crisis | Episode 29
The Secret to Content Promotion | Episode 18
The Content Growth Cycle | Episode 5


How to Manage Big Blogs (feat. Buffer, Zapier & Amplitude)
Content Auditing: How to Find Growth Opportunities Hidden in Your Content
Content Refreshing: How to Get New Traffic from Old Blog Posts
Webinar: The Animalz Content Marketing Benchmark Report (Superpath)
How to Turn Wild Opinions into Traffic, Backlinks and Social Proof (Wynter)

Conference talks

How to Turn Wild Opinions into Traffic, Backlinks, and Social Proof (BrightonSEO)

Bylined content

Animalz (2018 - Present)

The Content Writing Guide: How to Write Blog Posts That Readers Care About
You’re a Content Marketer, Not a Writer
Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis
Experiment, Systematize, Differentiate: The Content Strategy Maturity Model
The Hybrid Content Team
How to Do a Content Audit (the Strategic Way)
How to Interview Someone for an Article
How to Get Competitors Speaking Your Language
How to Go Viral: A Content Marketer’s Guide
The 'Google Knows Best' Fallacy
Deep Cuts and Smash Hits: The Best of Animalz in 2020
6 Lessons Learned from a Year of Content Strategy
No, You Shouldn’t Always Focus on the Bottom of the Funnel
6 Low Effort, High Impact Content Ideas
4 Realistic Traffic Goals for Small(ish) Blogs
Write for the Lurkers
The Animalz Content Marketing Benchmark Report 2020
The Idea Farm: How to Sow, Grow, and Harvest Great Blog Post Ideas
How to Fast-Track ROI From Your First Blog Post
Why Readers Can Smell Fakes a Mile Away
The Second Mover Advantage in Content Marketing
Yes, You Should Talk About Your Competitors
You Need a Nemesis
The Auteur Theory of Content Marketing: Why It Pays to Repeat Yourself
Niche Down to Scale Up: A Case Study in Ecommerce Content Marketing
How to Succeed as a Content Team of One
Why Wirecutter Wins: Opinionated Content
MECE: How to Think, Write & Persuade Like a McKinsey Consultant
High-Concept Content: the Hollywood Framework for Crafting Popular Content
The Category Creator’s Manifesto
4 Growth Opportunities Hiding in Recession
This Is What Content Marketing Looks Like in a Crisis
Risk vs. Reward: How to Build a Diversified Content Portfolio
5 Content Marketing Strategies for Niche B2B Industries (CXL)
Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out
Here Are Three Ways to Improve Your Keyword Research
The Secret to Content Promotion Is Hidden in Plain Sight
The Content Growth Cycle

ConversionXL (2018)

5 Content Marketing Strategies for Niche B2B Industries

Zapier (2018)

The Best Transcription Apps and Services

Cobloom (2015 - 2018)

Do You Really Need a SaaS Startup Mentor?
The Missing Piece of Your Buyer Persona Process
How to Use the Net Promoter Score (NPS) in SaaS
The Essential SaaS Metrics Glossary
From Seed to Series C: a Primer on Startup Funding Rounds
Form Fields and Conversion Rates: Is Less Really More?
17 Ways to Optimise Your SaaS Landing Pages
When is Pay Per Click Advertising Viable in SaaS?
Crossing the Chasm: How to Scale a SaaS Company
4 Tips to Get Better Testimonials From Your SaaS Users
One Big Reason Your SaaS Business Needs Cohort Analysis
SaaS Customer Development: a No-Nonsense Introduction
How to Improve Your SaaS Free Trial
5 Ways Social Proof Can Increase SaaS Conversion Rates
3 Reasons You're Underestimating Your SaaS CLV
1 Simple Way to Boost Your SaaS Customer Referral Strategy
9 MRR Hacks to Increase Your Monthly Recurring Revenue
5 Mistakes Companies Make When Marketing a New SaaS Product
The Startup Funding Bible: How to Raise Money Like a Unicorn
How to Use 10x Content to Turbocharge SaaS Growth
7 Ways to Scale SaaS Lead Generation
Hiring a SaaS Content Agency? Read This Checklist First
How to Create Powerful Social Proof with Free Survey Tools
How to Work Out Your SaaS Viral Coefficient (and Why You Should)

The Ultimate SaaS Metrics Guide to Smarter, Faster Growth
87 Must-Try SaaS Growth Hacking Strategies
SaaS Churn Rates: How High is Too High? A Meta-Analysis of 6 Studies
How to Build, Improve and Pivot a Minimum Viable SaaS Product
SaaS Marketing Strategy: 10 Steps to Faster Growth
13 Benefits of Using Inbound Sales in SaaS
7 Steps to Maximise the ROI of SaaS Marketing Emails
9 Customer Referral Hacks to Grow Your SaaS User Base
3 Surprising SaaS Sales Metrics Startups Need to Track
The Ultimate Guide to SaaS Marketing Strategies & Tactics
6 Powerful Follow Up Emails to Transform Your Free Trial Conversion Rates
Startup Seed Funding, VCs and The Series A Signalling Risk
4 Ways to Reveal Your SaaS Product's Buyer Persona
How to Choose the Right SaaS Co-Marketing Partner
Why Your SaaS Product Demos Don't Work
The Battle for Attention: Paid vs Owned vs Earned Software Marketing Strategies
Why Your SaaS Customer Churn Metrics Are Probably Wrong
3 Mistakes SaaS Companies Make When Defining Buyer Personas
What Mattermark Can Teach Your SaaS Business About Risk Taking
3 Psychological Hacks to Optimise Your SaaS Pricing
7 Ways to Reduce SaaS Customer Churn
How to Calculate Customer Acquisition Cost (CAC)
9 Ways to Sabotage Your SaaS Customer Referral Program
5 of the Most Revealing SaaS Customer Success Metrics
SaaS Quick Ratio: How to Measure Your Startup's Revenue Health
12 Reasons Your SaaS Needs a Customer Success Strategy
10 Essential Startup Books for SaaS Founders & CEOs
How to Find Product/Market Fit
Customer Churn vs Revenue Churn: What's the Difference?
How to (Properly) Calculate ARR and MRR for Your SaaS Business
The Ultimate Guide to SaaS Pricing Models, Strategies & Psychological Hacks
4 SaaS PPC Secrets to Boost Your Paid Advertising ROI
17 Experts Share Their Best SaaS Pricing Strategies
How to Create a SaaS Lead Generation Framework
The State of SaaS Content Marketing 2017
21 Inbound Marketing Tools You'll Fall in Love With
The SaaS Growth Q&A: February 2017
The SaaS Growth Q&A: January 2017
How to Create a Product/Market Fit Survey (with Free Template)
An Epic Guide to the 21 Greatest SaaS Blogs
50 Surprising SaaS Statistics That Will Blow Your Mind
15 Reasons to Use Inbound Marketing in SaaS
How SaaS Businesses Can Respond to the Changing B2B Buying Process
Why It's Time You Doubled Your SaaS Pricing
The 4 Types of Minimum Viable Products
How to Build a Minimum Viable Product
What is a Minimum Viable Product?
Does Your SaaS Startup Need a Non-Executive Director?
How Good is David Cummings' Approach to Product/Market Fit?
Pros and Cons of the Sean Ellis Product/Market Fit Test
Why .io is a Lousy Domain for Your Tech Startup
4 Myths of Product/Market Fit
What is Product/Market Fit, and Why Should SaaS Companies Care?
SaaS Pricing Page Showdown: HubSpot vs Eloqua
6 Challenges You'll Encounter Hiring an Inbound Marketing Agency
10 Strategies for Pivoting Your Failing SaaS Product
SaaS Founders Need to Stop Using ‘Learning’ as an Excuse for Failure
Conversion Rate Optimisation is Killing Your User Experience
Do You Need to Sell Your SaaS Product to Skeptics?
How to Sell Your SaaS Product to Conservatives
How to Sell Your SaaS Product to Pragmatists
Stop Wasting Time on Real-Time Marketing
Why Web Design Should Be Strategy First, Design Second
Why Marketing Agency Awards Are Worthless Social Proof
How to Sell Your SaaS Product to Visionaries
The Biggest Problem With The SaaS Product Adoption Life Cycle
Why Do All Inbound Marketing Agencies Sound the Same?

How to Sell Your SaaS Product to Technology Enthusiasts
How to Steal Your Competitors' Best Content
How to Use Old Content to Generate New Leads
7 Lead Nurturing Mistakes (and How to Fix Them)
Growth Hacking vs. Marketing: What's the Difference?
Free Editorial Calendar Template to Organise Your Inbound Marketing
How B2B Businesses Can Create Viral Content
10 Reasons to Nurture Your B2B Leads
What is Lead Nurturing?
How to Convert Your Website Visitors into Blog Subscribers
How to Create Engaging Content in Niche B2B Industries
How 3 SaaS Businesses Grew with Inbound Marketing
The Psychology Behind Successful Inbound Marketing
3 Steps to Becoming an Industry Thought Leader
How Inbound Marketing Can Improve Your B2B Branding Strategy
10 B2B Marketing KPIs You Should Be Tracking
3 Reasons No-One Cares About Your B2B Content
Should You Syndicate Your B2B Business Blog?
How Are B2B Businesses Spending Their Marketing Budgets?
Is a B2B Ad Agency What You Really Need?
4 Reasons Your B2B Sales Leads Never Close
Why SEO is No Substitute for Inbound Marketing
Why Your SEO Agency's Ranking Reports Are a Waste of Time
The Biggest Mistake B2B Marketers Make When Defining Buyer Personas
How a B2B Software Company Went From Zero to 84 Monthly Inbound Leads in a Year
5 B2B Lead Scoring Mistakes That Waste Your Sales Team's Time
Converged Media Strategy: the Evolution of Paid, Owned and Earned
How to Pick The Perfect B2B Email Frequency
How to Write a Standout Marketing Email
The Ultimate Guide to Inbound SaaS Marketing
How to Get More From Your B2B Website Traffic
How to Write a Great B2B Blog Post Title
5 Marketing Tactics Every B2B Business Should Try in 2015
5 Signs You're Not Getting Enough Qualified Sales Leads
Is Outsourced Cold Calling Right for Your B2B Business?
5 Reasons Your Small B2B Company Will Stay Small
30 B2B Marketing Automation Statistics You Should Know for 2015
Converged Media Strategy: the Evolution of Paid, Owned and Earned
How to Pick The Perfect B2B Email Frequency
How to Write a Standout Marketing Email
The Ultimate Guide to Inbound SaaS Marketing
How to Get More From Your B2B Website Traffic
How to Write a Great B2B Blog Post Title
5 Marketing Tactics Every B2B Business Should Try in 2015
5 Signs You're Not Getting Enough Qualified Sales Leads
Is Outsourced Cold Calling Right for Your B2B Business?
5 Reasons Your Small B2B Company Will Stay Small
30 B2B Marketing Automation Statistics You Should Know for 2015

Kapost (2014 - 2015)

4 Psychological Hacks to Improve Your Copywriting
Agile Marketing: How to Respond to Real-Time Marketing Opportunities
How Google’s Algorithms Are Making SEO Seriously Simple
6 Common Buyer Persona Mistakes to Avoid
The 5 Best Online Sales Enablement Assets
What You Need to Know about the Changing B2B Buying Process
4 Free Resources for Prolific Content Creators
4 Idea Generation Resources to Inspire Your Marketing Content
3 Essential Social Media Marketing Resources
5 Super Simple Ways to Optimize Your Landing Pages
3 Psychological Principles behind Viral Blog Posts
5 Essential Types of Social Proof (and the Psychology Behind Them)
How Psychology Can Optimize Your B2B Pricing Strategy
How to Allocate Your B2B Marketing Budget
5 Quick Case Studies In B2B Twitter Marketing
6 Examples of Perfect B2B Video Marketing
10 B2B Infographics Showcasing Visual Content Marketing at Its Best
10 B2B Businesses School Us in Long-Form Content Marketing

Portrait & performance

Shot with Sony a6000 and 55-210mm kit lense. Edited in Lightroom.

Landscape & nature

Shot with Sony a6000 and 16-50mm/55-210mm kit lenses. Edited in Lightroom.

Untitled Content Marketing Book

I'm in the early stages of writing a weird and wonderful book about content marketing. In the coming months, I'll need a helping hand from a few beta readers.

If you'd like to be a beta reader (or you'd just like to know when the book releases), you can share your email address below and I'll add you to my private mailing list.