Notes
Personal thoughts and reflections. This is a living body of ideas that I refine and tinker with over time (many of these notes are much older than their publish date suggests). They are primarily notes to myself, but you may find them interesting too.
Quality content can be automated now
2026-02-27
BLUF (bottom line up front)
2026-02-19
Wide for inspiration, narrow for execution
2026-02-18
Think in bullets
2026-02-16
Just write it down
2026-02-14
Predictions are just information asymmetry
2026-02-12
Choose compounds over isolates
2026-02-11
Finish things
2026-02-06
Reader's draft versus writer's draft
2026-01-30
List of personal websites
2026-01-30
How this website was built
2026-01-30
The enshittification of non-fiction
2026-01-29
My favourite books of 2025
2026-01-23
Marketing is repetition
2025-08-10
Never outsource understanding
2025-07-26
Marketing is a continued exercise in novelty
2025-07-07
Get great with bad gear
2025-07-01
Be your own harshest critic
2025-06-10
When education goes to zero
2025-06-06
Could < should < did
2025-05-09
Creativity is a muscle
2025-04-04
Collect failure
2025-02-18
Buy books liberally
2024-12-06
How I read books
2024-11-13
The final ten percent
2024-05-30
Weasel words
2024-05-24
On ghostwriting
2024-05-24
The primacy of good ideas
2023-02-14
Convincing case studies
2022-08-19
The power of the pre-mortem
2022-08-16
Marginalia
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For my writing and research on SEO and marketing, see the Ahrefs blog.
For my writing and research on SEO and marketing, see the Ahrefs blog.