About Ryan.

Hey there! I’m a content marketer that’s worked with companies including Google, GoDaddy, Clearbit, Wistia, and Algolia.

I’m currently the Director of Content Marketing at Ahrefs. Check out our blog, YouTube channel, and newsletter, read by 284k SEO professionals.

Previously I was CMO at the content marketing agency Animalz, where I generated over 2 million pageviews for the Animalz blog, and ran workshops with companies like Andreessen Horowitz, Writer, Drift, Clearscope, Wynter, and BrightonSEO.

I’ve been a writer, content strategist, team lead, marketing director, VP, CMO, and agency co-founder.

I’m also the author of two novels, the host of the Ash Tales podcast, an amateur landscape photographer, and the guitarist for The Schrödinger Effect.

My resume.

A potted history of my recent roles. Learn more on LinkedIn.

Ahrefs (2023–Present)

Ahrefs.com is a very powerful toolset for SEOs and online marketers.

Director of Content Marketing (Aug 2023–Present)

Animalz (2018–2023)

Animalz is a B2B content marketing agency, serving companies like Google, Shopify, Algolia and Intercom. I joined as a content writer and left as CMO.

CMO (Nov 2022–Jun 2023)
VP of Content (Sep 2021–Nov 2022)
Director of Marketing (Jun 2020–Sep 2021)
Content Strategist (Jan 2019–Jun 2020)
Content Marketing Manager (Jan 2018–Jan 2019)

Cobloom (2015–2018)

Cobloom was a B2B content marketing agency. I joined as a writer and took an ownership stake when the company pivoted from reputation management to content marketing.

CMO & Co-founder (Jan 2016–Dec 2017)
Content Strategist (Jan 2015–Jan 2016)

Freelance (2011–2015)

I worked as a freelance copywriter and content marketer during (and after) university, offering a white-label service for agencies looking to outsource their content marketing.

Content writer (Jan 2011–Jan 2015)

My links.

This is a collection of my podcast appearances, webinars and talks, popular tweetstorms, and bylined articles (excluding many hundreds of ghostwritten articles for customers). This page is curated largely for personal use, but you may find the most recent links helpful too.

I have highlighted my favorite links with a ⭐:

Bylined articles

Ahrefs (2023 - present)

Animalz (2018 - 2023)

Search Engine Land (2021)

5 ways to level-up lazy listicles

ConversionXL (2018)

5 Content Marketing Strategies for Niche B2B Industries

Zapier (2018)

The Best Transcription Apps and Services

Cobloom (2015 - 2018)

Kapost (2014 - 2015)

Videos

Debunking 11 Common Digital Marketing Myths You Thought Were True (Ahrefs)

Webinars

"A.I. is going to radically change content marketing." The Cutting Room ft Ryan Law (The Cutting Room) ⭐
What Marketers Need to Know About AI-Generated Content (Insight Partners)
How to Manage Big Blogs (feat. Buffer, Zapier & Amplitude) (Animalz)
Content Auditing: How to Find Growth Opportunities Hidden in Your Content (Animalz)
Content Refreshing: How to Get New Traffic from Old Blog Posts (Animalz)
Webinar: The Animalz Content Marketing Benchmark Report (Superpath)
How to Turn Wild Opinions into Traffic, Backlinks and Social Proof (Wynter) ⭐
How AI Can Make Content Better (And Much, Much Worse) (Clearscope) ⭐

Podcasts

As guest

Episode 58 - Ahrefs: Ryan Law on generative AI, events, and scratching the creator itch (Content, Briefly)
Lord of the Rings: B2B Marketing Lessons from J.R.R. Tolkien’s Masterpiece with Director of Content Marketing at Ahrefs, Ryan Law (Remarkable Marketing)
An Optimist's View on Generative AI, Content, and SEO ft Ryan Law (iPullRank)
In which Ryan Law escapes into the woods (content folks) ⭐
Ryan Law's Tips for Using AI in Content Marketing (Marketing Powerups)
Unlock the secrets to memorable content with AI | Ryan Law | (The SaaS Sprints Podcast)
The ChatGPT Episode (The SERP’s UP SEO Podcast)
4 Thought Leadership Frameworks to Create Expert Content (How the Fxck)
GPT-3 and How it's a Revolution for Content Marketing (The Growth Hub Podcast by Advance B2B)
How AI is changing content marketing with Ryan Law (The Craft by Shorthand)
The Pen is Mightier: How competitive intelligence can influence a content marketing strategy (The Product Marketing Alliance)
Overcoming the Commodification of Content in B2B with Ryan Law from Animalz (Modern Day Marketer)
Content-Market Fit: How to create the right content strategy for your GTM with Ryan Law (Content Logistics)
Spark Creativity and Generate Memorable Content with Ryan Law (Omniscient Digital) ⭐
Sharing Your 'Earned Secret' & The Key to Standing Out In Search (Some Good Content)
Thought Leadership and Freelancing for Agencies (Peak Freelance)
Why Animalz Prefers Thought Leadership Content Over Search Traffic (Growth Stories)
Marketing vs. sales: How to maximize the collaboration to win (Let’s Chat Sales)
How to Use Content Buckets to Get Organized w/ Ryan Law (Hit Publish)

As host

Tweetstorms

Projects

Crescent Flooring