About Ryan.
Hey there! I’m a content marketer that’s worked with companies including Google, GoDaddy, Clearbit, Wistia, and Algolia.
I’m currently the Director of Content Marketing at Ahrefs. Check out our blog, YouTube channel, and newsletter, read by 284k SEO professionals.
Previously I was CMO at the content marketing agency Animalz, where I generated over 2 million pageviews for the Animalz blog, and ran workshops with companies like Andreessen Horowitz, Writer, Drift, Clearscope, Wynter, and BrightonSEO.
I’m a trustee of The Software Charity. We’re a British charity that aims to help other charities become more effective through the power of software. Our flagship product is an events management platform called SignMeUp.
I’m also the author of two novels, the host of the Ash Tales podcast, an amateur landscape photographer, and the guitarist for The Schrödinger Effect.
My resume.
A potted history of my recent roles. Learn more on LinkedIn.
Ahrefs (2023–Present)
Ahrefs.com is a very powerful toolset for SEOs and online marketers.
Director of Content Marketing (Aug 2023–Present)
Animalz (2018–2023)
Animalz is a B2B content marketing agency, serving companies like Google, Shopify, Algolia and Intercom. I joined as a content writer and left as CMO.
CMO (Nov 2022–Jun 2023)
VP of Content (Sep 2021–Nov 2022)
Director of Marketing (Jun 2020–Sep 2021)
Content Strategist (Jan 2019–Jun 2020)
Content Marketing Manager (Jan 2018–Jan 2019)
Cobloom (2015–2018)
Cobloom was a B2B content marketing agency. I joined as a writer and took an ownership stake when the company pivoted from reputation management to content marketing.
CMO & Co-founder (Jan 2016–Dec 2017)
Content Strategist (Jan 2015–Jan 2016)
Freelance (2011–2015)
I worked as a freelance copywriter and content marketer during (and after) university, offering a white-label service for agencies looking to outsource their content marketing.
Content writer (Jan 2011–Jan 2015)
My links.
This is a collection of my podcast appearances, webinars and talks, popular tweetstorms, and bylined articles (excluding many hundreds of ghostwritten articles for customers). This page is curated largely for personal use, but you may find the most recent links helpful too.
I have highlighted my favorite links with a ⭐:
Bylined articles
Ahrefs (2023 - present)
How to Become a Thought Leader in Just 6 Incredibly Difficult Steps ⭐
Gonzo Content: What Marketers Need to Learn From Hunter S. Thompson
“Education” Isn’t Enough: How to Market When Information is Dirt Cheap ⭐
The Default Blocklist: Why Google Trusts Big Brands (But Not You)
AI Content Is Short-Term Arbitrage, Not Long-Term Strategy ⭐
3 Unique Content Strategy Examples (And How to Build Your Own)
Content Ideation: 8 Ways to Generate Infinite Blog Post Ideas
I Subscribed to 72 SEO Newsletters. Here Are My 11 Favorites
Animalz (2018 - 2023)
The Content Cyborg: How to Use AI Writing Tools in Content Marketing
The Pageview Paradox: How Great Results Cause Poor Performance ⭐
How 360Learning Grew from 0 to 76k Pageviews Through SEO Experimentation
How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS
The Search Singularity: How to Win in the Era of Infinite Content
The Content Writing Guide: How to Write Blog Posts That Readers Care About
Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis
Experiment, Systematize, Differentiate: The Content Strategy Maturity Model
The Idea Farm: How to Sow, Grow, and Harvest Great Blog Post Ideas
The Auteur Theory of Content Marketing: Why It Pays to Repeat Yourself ⭐
Niche Down to Scale Up: A Case Study in Ecommerce Content Marketing
MECE: How to Think, Write & Persuade Like a McKinsey Consultant
High-Concept Content: the Hollywood Framework for Crafting Popular Content
Risk vs. Reward: How to Build a Diversified Content Portfolio
5 Content Marketing Strategies for Niche B2B Industries (CXL)
Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out ⭐
Search Engine Land (2021)
ConversionXL (2018)
Zapier (2018)
Cobloom (2015 - 2018)
The Startup Funding Bible: How to Raise Money Like a Unicorn
How to Work Out Your SaaS Viral Coefficient (and Why You Should)
SaaS Churn Rates: How High is Too High? A Meta-Analysis of 6 Studies
How to Build, Improve and Pivot a Minimum Viable SaaS Product
6 Powerful Follow Up Emails to Transform Your Free Trial Conversion Rates
The Battle for Attention: Paid vs Owned vs Earned Software Marketing Strategies
What Mattermark Can Teach Your SaaS Business About Risk Taking
SaaS Quick Ratio: How to Measure Your Startup's Revenue Health
How to (Properly) Calculate ARR and MRR for Your SaaS Business
The Ultimate Guide to SaaS Pricing Models, Strategies & Psychological Hacks
How to Create a Product/Market Fit Survey (with Free Template)
How SaaS Businesses Can Respond to the Changing B2B Buying Process
What is Product/Market Fit, and Why Should SaaS Companies Care?
6 Challenges You'll Encounter Hiring an Inbound Marketing Agency
SaaS Founders Need to Stop Using ‘Learning’ as an Excuse for Failure
Conversion Rate Optimisation is Killing Your User Experience
The Biggest Problem With The SaaS Product Adoption Life Cycle
Free Editorial Calendar Template to Organise Your Inbound Marketing
How Inbound Marketing Can Improve Your B2B Branding Strategy
The Biggest Mistake B2B Marketers Make When Defining Buyer Personas
How a B2B Software Company Went From Zero to 84 Monthly Inbound Leads in a Year
5 B2B Lead Scoring Mistakes That Waste Your Sales Team's Time
Converged Media Strategy: the Evolution of Paid, Owned and Earned
30 B2B Marketing Automation Statistics You Should Know for 2015
Kapost (2014 - 2015)
Videos
Digital Marketing Expert vs ChatGPT: Who Will Win? (Ahrefs) ⭐
Debunking 11 Common Digital Marketing Myths You Thought Were True (Ahrefs)
Webinars
"A.I. is going to radically change content marketing." The Cutting Room ft Ryan Law (The Cutting Room) ⭐
What Marketers Need to Know About AI-Generated Content (Insight Partners)
How to Manage Big Blogs (feat. Buffer, Zapier & Amplitude) (Animalz)
Content Auditing: How to Find Growth Opportunities Hidden in Your Content (Animalz)
Content Refreshing: How to Get New Traffic from Old Blog Posts (Animalz)
Webinar: The Animalz Content Marketing Benchmark Report (Superpath)
How to Turn Wild Opinions into Traffic, Backlinks and Social Proof (Wynter) ⭐
How AI Can Make Content Better (And Much, Much Worse) (Clearscope) ⭐
Podcasts
As guest
Episode 58 - Ahrefs: Ryan Law on generative AI, events, and scratching the creator itch (Content, Briefly)
Lord of the Rings: B2B Marketing Lessons from J.R.R. Tolkien’s Masterpiece with Director of Content Marketing at Ahrefs, Ryan Law (Remarkable Marketing)
An Optimist's View on Generative AI, Content, and SEO ft Ryan Law (iPullRank)
In which Ryan Law escapes into the woods (content folks) ⭐
Ryan Law's Tips for Using AI in Content Marketing (Marketing Powerups)
Unlock the secrets to memorable content with AI | Ryan Law | (The SaaS Sprints Podcast)
The ChatGPT Episode (The SERP’s UP SEO Podcast)
4 Thought Leadership Frameworks to Create Expert Content (How the Fxck)
GPT-3 and How it's a Revolution for Content Marketing (The Growth Hub Podcast by Advance B2B)
How AI is changing content marketing with Ryan Law (The Craft by Shorthand)
The Pen is Mightier: How competitive intelligence can influence a content marketing strategy (The Product Marketing Alliance)
Overcoming the Commodification of Content in B2B with Ryan Law from Animalz (Modern Day Marketer)
Content-Market Fit: How to create the right content strategy for your GTM with Ryan Law (Content Logistics)
Spark Creativity and Generate Memorable Content with Ryan Law (Omniscient Digital) ⭐
Sharing Your 'Earned Secret' & The Key to Standing Out In Search (Some Good Content)
Thought Leadership and Freelancing for Agencies (Peak Freelance)
Why Animalz Prefers Thought Leadership Content Over Search Traffic (Growth Stories)
Marketing vs. sales: How to maximize the collaboration to win (Let’s Chat Sales)
How to Use Content Buckets to Get Organized w/ Ryan Law (Hit Publish)
As host
Hyper-Competitive Content Marketing With Buffer’s Ash Read | Episode 61
AI, Twitter Marketing & The Creator Economy with Blake Emal | Episode 60
Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto | Episode 59
Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19 | Episode 53
Auditing the Animalz Blog: What Works and What Doesn’t | Episode 52
What Brands Can Learn From Big Publishers with Parse.ly’s Andrew Montalenti | Episode 49
Top, Middle and Bottom of the Funnel Content—What Does It All Mean?! | Episode 37
Tweetstorms
if i was starting my career over, here are 12 things i would do to land my first job
most blog posts suffer from the same problem: they feel like content marketing
the story of the best (and dumbest) blog post I’ve ever published