Personal thoughts and reflections. For my writing and research on SEO and marketing, see the Ahrefs blog.

Writing

Finish things — 2026-02-06
Reader's draft vs. writer's draft — 2026-01-30
List of personal websites — 2026-01-30
How this website was built — 2026-01-30
The enshittification of non-fiction — 2026-01-29
My favourite books of 2025 — 2026-01-23
Marketing is repetition — 2025-08-10
Never outsource understanding — 2025-07-26
Marketing is a continued exercise in novelty — 2025-07-07
Get great with bad gear — 2025-07-01
Be your own harshest critic — 2025-06-10
When education goes to zero — 2025-06-06
Could < should < did — 2025-05-09
Creativity is a muscle — 2025-04-04
Collect failure — 2025-02-18
Buy books liberally — 2024-12-06
How I read books — 2024-11-13
The final ten percent — 2024-05-30
Weasel words — 2024-05-24
On ghostwriting — 2024-05-24
The risk-reward asymmetry of difficult things — 2024-04-12
The primacy of good ideas — 2023-02-14
The power of the pre-mortem — 2022-08-16