Your first day as a new Head of Content

if i was starting my FIRST DAY as a new Head of Content, here’s what i would do:

  • build a new blog using a static site generator, host with GitHub, deploy with Netlify or Cloudflare Pages. for an existing blog like WordPress, set up an MCP connector. the goal is a fully AI-native blog, analysis, content creation, updating, all from the terminal, all in my control

  • get access to Gong/Intercom/Slack and extract common entities and n-grams. find the language customers and prospects really use, use this as seed keywords for topic research

  • build key “source of truth” files in markdown i can reference throughout my workflows: a master list of product features and use cases, canonical writing voice with specific reference articles, key strategic priorities to shape everything we do

  • crawl our sitemap and generate vector embeddings for every article. use this to analyse topical authority (and topic “drift”) and automate internal linking

  • schedule a recurring, automated content audit: pull rankings and backlink data via the Ahrefs MCP, analyse AI search visibility with Brand Radar, flag technical issues with Site Audit, look for traffic decay via GSC and make a priority list of content updates

  • set up a daily cron job to refresh our highest priority articles: extract the article content, run through AI Content Helper to fill topic gaps, update old claims and statistics, save as a draft for my review

  • run a content gap analysis using the Ahrefs MCP to find key topics our competitors have covered that we haven’t. use Firehose to get a daily update of new articles and industry news emailed to me

  • build my Content OS: a centralised dashboard that pulls all of these reports and workflows into one place. this is exactly what i’ve done at Ahrefs using Agent A

  • get fired for spending $80M in AI credits in my first day (maybe?)

i sound like an obnoxious AI hype bro, but all these workflows are things my team have actually built. many of them will become the norm sooner rather than later

AI is truly putting the “manager” into “Content Marketing Manager”. we now operate at a higher level of abstraction, building systems to support our work instead of doing everything ourselves

we don’t have to consign ourselves to Google Docs and rely on developers and designers: we can build AI-native blogs as malleable as plasticine and shape every facet of them to our exact specification. if you can imagine it, you can build it!

and as crazy as this sounds, this isn’t so much the “first 30-days” of content marketing as the first 30-MINUTES, because so much of this infrastructure can be built agentically. you just need to have the vision, know what to ask for, and use your taste and experience to nudge as these systems get built for you

if you don’t know where to start: pick one of these ideas, login to Claude Code or Codex or Agent A, paste the bullet and ask it to build it (and some of these are already available as free apps in Agent A!)